ElevatorPath

Discuss a CEO Strategy Intensive

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Strategic Advisory for SWISS SMEs

Four Questions decide your company’s future. We help you answer them — in the age of AI.

ElevatorPath is the strategic partner to Swiss SME owners, boards and leadership teams navigating the intelligence economy. We help you set a clear direction — and we help you build it.

Discuss a CEO Strategy Intensive

After one focused day, you leave with clarity on:

A clear view of where AI changes your business economics

The 3–5 priorities worth pursuing now

The risks and governance decisions leadership must own

Designed for firms that need senior clarity without building an internal AI team first.

WHEN LEADERS CALL US

Leaders usually call us when the signal is clear, but the next decision is not.

These are the moments where AI stops being a technology topic and becomes a leadership question.

The board is asking for an AI position, but the business case is unclear

Teams are experimenting with tools, but no one owns the direction

Productivity potential is visible, but value is not yet measurable

You need to move faster without creating governance or operational risk

AI feels strategically important, but operationally confusing

You need to decide what to build, buy, partner on, pause or stop

THE FOUR QUESTIONS

Every leader of an ambitious company is wrestling with the same Four Questions. AI didn’t create them, but it has made all four harder to postpone.

Where should we aspire to be in our industry?

What “good” looks like in your sector in an AI-enabled future — and where you can win.

How does the business need to evolve to get there?

Where your model is exposed, and where AI can compress cost, lift quality or open new value.

How do we deploy our people and our capital?

Which roles change, where people move to higher-value work, and where scarce budget and attention should go.

How do we run today while building tomorrow?

A disciplined split between protecting today’s performance and investing in future capability.

The lens running through all four: how AI is resetting the economics of your industry, the competitive baseline, and the nature of work itself.

DECISION SUPPORT

The Decisions We Help You Make

SME leaders need fewer distractions and better decisions. They need to know where to act, what to defer and how to stay in control.

Where AI genuinely changes your business model, economics or client experience

Which workflows are worth improving first

Which AI opportunities should be built, bought, partnered or stopped

Where humans must remain in control

What governance is required before scaling

How to invest in future capability while protecting today’s performance

SERVICES

Most clients start here: CEO Strategy Intensive

FRAME

CEO Strategy Intensive

One day. Four Questions. A clear path forward.

In a single focused day — with you, your leadership team, or your board — we work through all four questions at altitude. You leave with a one-page strategic agenda: what to prioritize, what to challenge, and where AI changes the answer. Low risk, high clarity.

Where AI changes your business economics

The 3–5 priorities worth pursuing now

Risks and governance decisions leadership must own

What to build, buy, partner on, pause or stop

A practical 90-day path from strategy to action

FOCUS

Business Evolution Diagnostic

Find where you're exposed — and where the value is.

Over one to two weeks we map where AI could strengthen, pressure or reshape your value chain. You leave with a clear assessment, ambition options and a 90-day roadmap.

SET

Strategy-to-Execution Program

Turn ambition into a roadmap you can act on.

Over about a month we go deep across all four questions, leaving you with a sharpened ambition, a plan to evolve, a resourcing and talent plan, and a sequenced roadmap that balances running today with building tomorrow.

PROVE

Build Sprint

Turn selected priorities into working results.

We take one to three priorities from your roadmap and turn them into working, measured solutions within 4–6 weeks, built by our trusted specialist partners under our design, governance and measurement, so the results are real and the risk stays controlled.

SUSTAIN

Strategic Partner

Keep direction and delivery on track.

For leaders who want continuity, we stay on monthly: a sounding board for the big calls, steering the portfolio of “run” and “build” priorities, and keeping execution moving.

HOW WE WORK

We start with the questions. AI is one way we test, sharpen and execute the answers.

We meet you where you are and grow with you — a path from “where do we start?” to “this is working.”

Frame

Set the strategic agenda across all four questions.

Focus

Identify where value is real, measurable and worth pursuing.

Set

Translate the choices into a roadmap, ownership model and governance logic.

Prove

Turn selected priorities into working results within 4-6 weeks.

Sustain

Keep direction, delivery and governance moving as the business evolves.

HOW WE DELIVER

We advise, design and govern. The build is delivered by trusted specialist partners, engaged under our design and measurement — so strategy reaches production with the risk kept controlled.

WHO WE WORK WITH

The CEO alone, the leadership team, or the board — scoped to each engagement. The depth and the room change; the four questions stay the same.

WHAT WE BRING

Calm capability for decisions that need to hold up.

The work combines executive judgment, practical governance and delivery discipline — so leadership decisions become responsible action.

Capability

What it means

Senior judgment

We help leaders frame the right strategic choices before resources, teams and commitments are locked in.

Governed delivery

We connect ambition to risk, accountability and practical controls that leaders can actually use.

Partner-enabled execution

We bring trusted technical, agentic and specialist partners where the work needs deeper build capability.

SME reality

We design around constrained teams, limited time, budget discipline and the need for practical return.

Strategy that gets built

We translate executive clarity into selected workflows, pilots, partner briefs and measurable next actions.

GOVERNANCE & TRUST

Practical governance before new ways of working scale.

We help leaders define risk, ownership, controls, human review and partner boundaries before AI moves from experiments into everyday work. Governance is what lets leaders move faster without losing control.

Risk and ownership

Clarify what can be automated, who owns the outcome and which risks need executive visibility before work scales.

Controls and human review

Set practical control points for data use, quality, approvals, escalation and the moments where human judgment must remain in charge.

Partner boundaries

When specialists build, we define the decision rights, measurement logic and handoffs that keep delivery aligned to the business.

The aim is not to slow adoption. The aim is to make adoption investable, governable and measurable.

FOCUSED BY DESIGN

A clear boundary makes the model stronger.

We are not a software reseller, generic AI trainer or full-stack implementation house.

ElevatorPath defines the business direction, value case, governance logic and execution roadmap. Where technical build is required, we work with trusted specialist partners.

ABOUT

Built for leaders who need clarity, not noise.

ElevatorPath is led by Marie Ribbelöv, who advises CEOs, boards and leadership teams on turning strategic uncertainty into governed action. Marie brings deep experience across Swiss and international finance — including senior roles at Pictet, Deutsche Bank and Alpian — and is a Professor at the European Business School, where her courses examine how AI and fintech are reshaping investment, finance and competitiveness. She is also a non-coder learning facilitator at GenAI Global, an MIT Professional Education community. The model is deliberately senior-led: judgement, framing and accountability stay with an experienced principal, and vetted specialist partners are engaged where execution requires deeper build capability.

This is boutique by design. Clients work directly with a senior advisor — not a rotating team of juniors — with a curated bench of technical, data, security and compliance partners behind the work. Built for board-level decisions, not tool demonstrations: ElevatorPath helps Swiss SME leaders define the business direction, value case, governance logic and execution roadmap before major commitments are made.

Senior-led by design

Every engagement is led by an experienced principal. The strategic framing, challenge and accountability stay with the person you hired.

A trusted specialist network

Technical, data, security and compliance partners are brought in under a clear strategic brief and ElevatorPath's design, governance and measurement — capability without overhead.

Built for owner-led and board-led SMEs

The work respects constrained teams, practical ROI and the need to protect today’s performance.

START THE CONVERSATION

Start with a focused CEO Strategy Intensive.

Book a focused CEO Strategy Intensive to explore where your business is exposed, where AI creates value, and what a practical first step could look like.

ElevatorPath

Strategic advisory for Swiss SME owners, boards and leadership teams turning AI-driven change into governed execution.

Switzerland · Swiss SMEs